The Use of Politeness Strategy and The Influence Factors in Political Talk Show

Abstract

communication. This study aimed to describe the use of politeness strategies and the
influence factors found in the political talk show of Mata Najwa. The research method
employed a descriptive qualitative one as proposed by Brown and Levinson’s four
politeness strategies. Face is indicated as an inherently political element in the theory of
Goffman. The data is a dialogue transcription taken from Mata Najwa YouTube.on 18
October 2023. The techniques of collecting data were documentation by watching,
listening, transcribing, reviewing the transcription, and selecting the speakers’ utterances.
The data analysis involved identifying, and classifying utterances based on politeness
strategies, analyzing frequency, interpreting the data, and drawing conclusions. The
analysis of 193 utterances showed that 114 of them had positive politeness strategy data
(59%), 34 had bald-on politeness strategy data (17,6%), 24 had negative politeness
strategy data (12,4%), and 21 had off-record politeness strategy data (17,6%). The
positive politeness method is the most commonly employed tactic. It suggests that the
inclination toward familiarity between speakers and listeners as well as the sentiment to
reveal people's individuality by lowering FTA in each phrase is generated by particular
factors. That becomes a point for speakers to build and maintain relationships.