PELATIHAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DESA WISATA DI DESA NGARGOREJO, KECAMATAN NGEMPLAK, KABUPATEN BOYOLALI

Abstrak

This community service program aims to enhance digital literacy among the residents of Ngargorejo
Village, Ngemplak Subdistrict, Boyolali Regency, by providing training on social media as a tool for
promoting the village’s tourism potential. Ngargorejo Village possesses significant tourism potential,
including natural beauty, local culture, and distinctive products. However, the community's limited
knowledge of social media utilization poses a major challenge in effectively promoting these assets.
The training program was designed using a participatory workshop approach, involving ten
participants from local tourism managers and small business owners (UMKM). The training materials
covered the creation of social media accounts, content development, management strategies, and
hands-on practice. Evaluation results indicate a significant improvement in participants’
understanding of social media, with the average pre-test score of 49 increasing to 85 in the post-test.
Additionally, the quality of participants uploaded content showed notable improvements in terms of
visualization, narrative, and consistency. However, challenges remained, including low initial digital
literacy, limited internet infrastructure, and inconsistency in content management after the training. To
address these issues, the program provided solutions such as individualized mentoring, structured
content guidelines, and the establishment of a village social media management team. This program
has successfully provided the community with relevant digital skills, enabling them to independently
promote their village’s potential. Recommendations for program sustainability include advanced
training, infrastructure improvements, and local government support for regular content management.