PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN

Abstrak

This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet
the challenges of the global market, particularly in penetrating export channels. The main focus of the
program is on mentoring product innovation and implementing sustainable marketing strategies
aligned with international market demands. The implementation method includes need assessments,
product innovation workshops (flavor diversification and packaging design), digital and sustainable
marketing training, and export procedure simulations. The program employed a participatory
approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted
using pre-test and post-test assessments as well as direct observation of participants’ implementation.
The results showed a significant improvement in participants’ understanding (average increase of 68%)
and their ability to develop new products and utilize digital platforms for promotion. This activity
demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the
skills and confidence to compete in the export market.