PELATIHAN VIDEOGRAFI UNTUK PENINGKATAN KAPASITAS SDM UMKM DI DESA GUNUNG PUTRI

Abstrak

This community service activity was carried out in Gunung Putri Village, Bogor Regency, with the
aim of increasing the digital capacity of Micro, Small and Medium Enterprises (MSMEs) through
videography training. A total of 25 MSME players participated in the two-day training which
included a basic introduction to videography, practice in making promotional videos, and
presentation of the participants' work. The training method was conducted in a participatory
manner through a combination of theoretical material, technical demonstrations, and hands-on
practice. The results of the activity showed that participants were able to produce product
promotion videos that were creative, informative, and in accordance with the characteristics of
their respective businesses. Documentation of the activity shows the high enthusiasm of the
participants, which reflects the need and interest in digital marketing skills. Despite obstacles such
as limited tools and limited training time, this activity had a positive impact on improving the digital
skills of MSME players, especially in the aspects of branding and promotion. This training is the
first step in supporting the digital transformation of local MSMEs to expand market access and
improve competitiveness in the digital economy era.