English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area

Authors

  • Nawangsih Edynna Putri Politeknik Indonusa Surakarta
  • Maharani Ayuning Tyas Politeknik Indonusa Surakarta

DOI:

https://doi.org/10.52429/selju.v8i1.298

Keywords:

Brand Awareness, Digital Marketing, hotel and hospitality, Social Media, Text Analysis

Abstract

The purposes of this research are to identify the functions of the English language contained in Instagram copywriting in hotel industry in Solo area and to analyze the dominant function found in that copywriting. This research was employed qualitative methods, particularly in the Simak Bebas Libat Cakap technique for the data collection process. Copywriting data was analyzed by Geoffrey Leech’s five functions of language. The findings show that five language functions appear in copywriting text including informational, directive, phatic, aesthetic, and expressive functions. The informational function dominantly appears in the copywriting texts. The pattern is mostly to give information about the hotel’s products, services, special offers, and facilities. It implies that English copywriting in Instagram accounts of 3-star hotels in Solo area is used for brand awareness.

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Published

2025-02-18

How to Cite

Putri, N. E., & Tyas, M. A. (2025). English Language Functions Used for Copywriting in Instagram Accounts of Hotel Industry in Solo Area. Surakarta English and Literature Journal , 8(1), 1–15. https://doi.org/10.52429/selju.v8i1.298

Issue

Vol. 8 No. 1 (2025): Volume 8 Number 1 February 2025

Section

Articles

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